About us

Our family company was founded in 1990 after many years of experience of its founders Dinić Vasilije (1936-2007) and Dinić Ratomirka in managerial jobs in the chemical industry of the former Yugoslavia, as one of the first private companies at that time.

We are the first company in Serbia to start the production of fragrances for the needs of the cosmetic - soap and detergent industry, as well as the production of food flavors and colors for the needs of the food industry.

Since 2013, the company "Aroma 1990" singles out the establishment of the company D.O.O. "Aroma Kruševac" which continues the program of fragrances for the needs of the detergent-cosmetic industry and the program of food flavors and colors, while the company "Aroma 1990" focuses on the production of dessert toppings, hot chocolate, ketchup, instant coffee products, fillings for bakery and confectionery, food flavors and colors for home use.

Quality and safety

In Aroma Kruševac, quality and safety are the foundations of our business. That is why we adhere to the highest world standards. ISO 22000 integrates not only HACCP and ISO 9001, but also deals with predictions and analysis of a large number of external factors and hazards that can not only jeopardize food safety, but can also negatively affect the production process, corporate finances and employees.

Quality control in Aroma Kruševac has a top priority from the raw materials to the final product. This is the reason why we can guarantee the quality of our products. We perform internal control in our functionally equipped laboratories, with constant control by external accredited laboratories according to current legal regulations.

Good manufacturing practice (GMP) is not just a regulation for us, but the primary principle that allows us to produce high quality products. Our customers can be asured that they will receive quality service from us.

Gold credit excellence

We know how important business security is to our partners. Gold credit excellence is proof of that, as an assessment by which credit rating agencies assess the company's creditworthiness over a long period of time based on various criteria - among other things, solvency, creditworthiness, indebtedness, profitability and other risk criteria for doing business with the company are an integral part. With that, our company is within the 1.5% most successful companies in Serbia.
A company that demonstrates golden credit excellence is the most reliable, credible and low-risk business entity for cooperation with all business partners: suppliers, customers, insurance companies, banks and other business partners.

Social and environmental responsibility

Our workers represent the biggest drivers of our company. They represent the basis of the driving vision and the foundations of the company, without which our current market position and future development would not be possible. That is why it is important for us to enable them to work and develop in a healthy and safe work environment.
What our company is extremely concerned about is our impact on nature and sustainable development. We believe that one of the primary goals of every modern company must be to minimize its impact on the environment.
We are proud to be able to prove these two principles with a bronze EcoVadis medal. EcoVadis covers a wide range of non-financial issues, including environmental impacts, labor and human rights, ethics and sustainable procurement, which is particularly important to us and our partners. In addition, Aroma Kruševac helps organizations, sports associations and writers in our area.

Company Aroma Kruševac